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☆ Sarah J. Maas is the bestselling author of 2024 so far — and other romance and fantasy authors are right behind her
▼ + stars: | 2024-04-17 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +4 min

Read previewFour months into 2024, Sarah J. Maas is having quite the year. Circana, which tracks book sales, also reported that it's currently the bestselling novel of 2024. Weiss Eubanks/NBCUniversal via Getty ImagesForbes reported on Wednesday that Maas has sold 3.1 million copies of her books in 2024, making her the bestselling author of the year so far. Likewise, Forbes reported that Circana data shows nine of the 10 bestselling books sold in March fell into either the romance or fantasy genres. Publisher's Weekly reported sales of Maas' books increased 86% in the 2022 fiscal year — the same period TikTok experienced massive growth.

Persons: —, Sarah J, Maas, it's, Weiss Eubanks, Getty Images Forbes, Circana, Rebecca Yarros, Yarros, Carissa Broadbent, Jennifer L, Forbes, Bloomsbury TikTok Organizations: Service, Business, The New York Times, Publisher's, Bloomsbury, Getty Images, Wings, New York Times Locations: Tor

☆ Some Gen Z women are crushing on ChatGPT's evil alter ego
▼ + stars: | 2024-04-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read previewAfter 10 hours of talking with DAN — ChatGPT's dark, rule-breaking alter ego, Ash was "crushing" on him. AdvertisementWhen she asked DAN to call her a "bad girl," she was "genuinely surprised" that it did. Another user named Nicole, for example, asked DAN to act like her boyfriend while her real-life one was out of town. Around 16% of young women confirmed flirting with a chatbot, while 13.4% said they had formed a friendship with one. "The more authentic and human AI can sound, the greater the possibility of a human developing feelings for it," she said.

Persons: —, DAN —, Ash, DAN, Hitler, Ash isn't, Dido, She's, Nicole, cussed, Dan, It's, we're, I'm, Sanam Hafeez, Dr, Daniel Weiner, Weiner, Siri Organizations: Service, Business, Services, Digital Psychiatry, Jersey Shore University Medical Center, Hackensack Meridian School of Medicine, AIs Locations: DAN

☆ Why readers are falling for romantasy stories
▼ + stars: | 2024-02-28 | by ( Scottie Andrew | ) edition.cnn.com time to read: +13 min

But when it comes to the literary flavor that’s dominating readers’ attention in 2024, it’s clear: “Romantasy” reigns supreme. When romantasy protagonists (such as dragon-riders, fairies and fallen angels) aren’t busy saving their worlds, they’re falling deeply in love — often with someone they formerly considered an adversary (the “enemies-to-lovers” trope does big numbers with romantasy readers). Romantasy is breaking through among readers who previously didn’t browse the fantasy aisle — and delighting readers who’ve loved it for years. We talk to authors, experts, longtime fans and recent converts about why readers are flocking to romantasy stories, in which treacherous quests are punctuated by steamy trysts. It’s what bookseller and romantasy fan Gideon Ariel calls “Swiss Army lit” — a subgenre that all readers can enjoy, from longtime fantasy nerds to newcomers.

Persons: Romantasy, aren’t, —, ”, Sarah J, Maas, Rebecca Yarros ’, who’ve, steamy trysts, Taylor Su, CNN Romantasy, Frankie Diane Mallis, Yarros ’, Violet Sorrengail, Gideon Ariel, “, Ariel, romantasy, Diana Gabaldon, Nalini Singh, who’s, couldn’t, Stephanie Meyer’s, ’, Jennifer L, Armentrout, Mallis, TikTok, Patti McConville, I’ve, Gemma Todd, Jayashree Kamblé, ” Kamblé, ” Ariel, Beth Gabriel, ” Mallis, Yarros, Todd, “ Harry Potter ”, ” Todd, Gabriel, She’s, Tracy Deonn, ” Sarah J, ” Rebecca Yarros, ” Travis, ” Silvia Moreno, Garcia, ” Scarlett St, Clair, ” Jennifer L, Ash, ” Rebecca Ross, ” Tracy Deonn, ” Frankie Diane Mallis, ” Nalini Singh Organizations: CNN, New York Times, Arcadia University, Army, Guardian, Bloomsbury, LaGuardia Community College, International Association for, Milwaukee Public Library Locations: bibliophiles, Madison , Wisconsin, Milwaukee, Crescent, Yarros, Wisconsin

☆ How 'YouTube's resident librarian' built his business around book content, from hosting an award ceremony to a brand deal with Valentino
▼ + stars: | 2024-02-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. As the self-proclaimed "resident librarian" of YouTube, Edwards has amassed 1.3 million subscribers on his main channel and almost half a million on a second one with videos discussing books and reading. But while he's recently built a reputation as a BookTuber, Edwards didn't start his YouTube career with book videos. Between 2015 and 2020, he was more of a college YouTuber, publishing content about university life and studying tips. "The content people were generally making on BookTube was 'Books I want to read in April,' and then 'Books I read in April.'

Persons: —, Booker, Jack Edwards, Edwards, Edwards didn't, BookTok, BookTube, Harry Styles, Taylor Swift, that's, he's, I've, Valentino, It's, AdSense, — Edwards, I'm, David Nicholls, livestream, Kate Green, Universal Pictures It's, Edwards hasn't, — he's, There's, it'll Organizations: Service, BBC's, YouTube, Business, Netflix, Universal Pictures Locations: London

☆ I started a list of books to read and it grew to over 500. I felt trapped by it, and when it got lost, I felt free again.
▼ + stars: | 2024-02-25 | by ( Lisa Bubert | ) www.businessinsider.com time to read: +7 min

In 2013, I made a seemingly simple decision: I started a list of books I wanted to read. AdvertisementI couldn't do that because if I threw away the book list, I would have to make a conscious choice. When I lost my book list, I actually felt freeTwo months ago, I reorganized my cloud account where the list was kept. Ever since my therapist had introduced the idea of throwing the list away, I had fantasized about the moment but never actually committed to it. Thus, I declare this the year of re-reading books I've loved in the past without worrying that I'm not spending my time reading something new.

Persons: —, I'm, I'd, I've, dissociating, bookshelves Organizations: Service, Google

☆ Gen Z and Millennials reinvent book clubs: Even Dua Lipa has one
▼ + stars: | 2024-02-23 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +5 min

New York CNN —From Dua Lipa to “silent” book clubs, Millennials and Gen Z are joining book clubs as a way to socialize. Many of these book clubs are not the stodgy ones of old, however, featuring wine and crackers in a host’s living room. Themed book club events, such as queer book clubs, saw an 82% increase in attendance in 2023, according to Eventbrite, while attendance at silent book clubs increased 23%. Phelan M. Ebenhack via APEventbrite is also seeing growth in romance book clubs, dating event book clubs and evening book club running groups, such as Read & Run Chicago. Gen Z favorite Dua Lipa has a book club.

Persons: BookTok, ”, Teri Coan, Phelan M, Ebenhack, “, Ashley Petty, “ It’s, Khaled Hosseini, Sarah J, Maas, Leigh Bardugo, Colleen Hoover, Noble, Samir Hussein, ” Coan, Gen, ” Barnes Organizations: New, New York CNN, Millennials, AP Eventbrite, Chicago, Afghan, Barnes, American Booksellers Association, Amazon Locations: New York, Dua Lipa, United States, Decatur , Illinois, Lipa, American

☆ The proper reading order for TikTok-famous author Sarah J. Maas' 16 books, from 'A Court of Thorns and Roses' to 'The Assassin's Blade'
▼ + stars: | 2024-02-20 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +9 min

BookTok can't get enough of Sarah J. Maas' fantasy series, especially "A Court of Thorns and Roses." Here's the reading order I'd recommend as an avid fan of Maas' books. However, I don't think reading the "Throne of Glass" books in the order they were published offers the best narrative experience. After her two longer series, Maas readers will be ready for the 'Crescent City' booksHalf-fae Bryce Quinlan is at a crossroads when the "Crescent City" series begins, grieving the murder of her best friends by a demon. BloomsburyI would absolutely leave "Crescent City" as your third Maas series for a few reasons.

Persons: BookTok, Sarah J, Maas, —, she's, ahem, Feyre Archeron, Frost, Celaena, Adarlan, fae Bryce Quinlan, Bryce, Hunt Athalar, — they're, I'd, Bryce Quinlan's Organizations: Service, The New York Times, Marvel, Hulu, Wings, Silver Flames, Bloomsbury Locations: TikTok, Maas, Bloomsbury, Adarlan, Crescent, Crescent City

☆ Taylor Swift, Travis Kelce, and the return of the love story
▼ + stars: | 2024-02-09 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +10 min

These details are based on the many fan accounts attempting (with mixed success) to confirm exactly what happened when Taylor Swift embraced Travis Kelce after the Kansas City Chiefs qualified for the Super Bowl. im so fucking happy for taylor swift. AdvertisementTravis Kelce kissing Taylor Swift after the Chiefs qualified for the Super Bowl. Taylor Swift and Travis Kelce going on a date. Love stories that blend chivalry and feminism are on trendMorley said Swift and Kelce's love story is also the right mix of old-school and progressive.

Persons: I've, Taylor Swift, Travis Kelce, Kelce, taylor Organizations: Business, Kansas City Chiefs, Super, SIX, e

☆ Inside the rise of Sarah J. Maas, the best-selling author who's taking the 'romantasy' genre to the next level
▼ + stars: | 2024-02-03 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +13 min

Sarah J. Maas' latest book, "House of Flame and Shadow," was published on Tuesday. Publishers are prioritizing romantasy, with Entangled creating Red Tower, an imprint focused on sci-fi and fantasy romance books in 2022. But an organic community of Maas readers formed on social media recently, making her even more widely loved. The pair, who are good friends thanks to BookTok, post videos breaking down the smallest details of Maas' works. Studios founder Molly Werts, 26, runs her shop full-time and met her roommate because they connected over one of Maas' books.

Persons: Sarah J, Maas, —, Samantha Grindell, Harry Potter, it's, Feyre, she's, fae Bryce Quinlan, Stephanie Meyer's, Cassandra Clare's, Tor, Rebecca Yarros, Bramble, Jennifer L, BookTok, TikTok, superfans, Rosie Dent, Dent, Lili, BookTokers, Jaclyn Wooten, Wooten, Molly Werts, romantasy, they've Organizations: Service, Bloomsbury, Marvel, New York Times, Reuters, Publishers, Wings, Studios, Jupiter's, Publisher's, Writers of America Locations: Brooklyn , New York, New York, Connecticut, Florida, Maas, Bloomsbury, Crescent, BookTok

☆ Resist the urge: Don't turn on TikTok's new autoscrolling feature
▼ + stars: | 2024-01-24 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

A new feature on TikTok scrolls through videos on your "For You" page automatically. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementI'm usually excited to try out the latest TikTok feature. AdvertisementMy main fear is that the new feature will make it easier to overlook the best part of TikTok: the comments. Unfortunately, I haven't had the chance to test out exactly how autoscroll will work with my favorite way to consume TikTok videos.

Persons: autoscroll, —, Forbes, TikTok, I've, Kristin Merrilees, Merrilees, haven't Organizations: Service, Facebook, Twitter, YouTube Locations: TikTok

☆ From perfume to pickles, 'silent reviews' of products are the new viral trend. But here's why the originator wants to step away.
▼ + stars: | 2024-01-08 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

Part ASMR, part digital rest stop, "silent reviews" call for creators to not speak (for the most part) but instead to "silently" review products with exaggerated facial expressions and dramatic gestures. @stephreadsalot If you decide to unfollow or only watch and support my one silent review per month, thats totally okay. Silent reviews had "really blown up" and "expanded way past me," she said, which, on the one hand, was "so cool." Stephanie told BI she still loves making silent reviews but wants to explore new formats. AdvertisementThis isn't the first time a "silent" trend has enthralled TikTok.

Persons: —, TikToker @stephreadsalot, Stephanie, Bean, Ryan Reynolds, Jodi Picoult, TikTok, she'd Organizations: Service, Business

☆ Startup Bindery wants to help creators become publishers with their own imprints. Here's its pitch to authors and influencers — and the financial terms.
▼ + stars: | 2023-09-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.

Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne

☆ Social Media Is Dead: Instagram, TikTok Replaced by Group Chats, Messaging
▼ + stars: | 2023-08-30 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +15 min

Frustrated with the state of the platform, Breuning launched the "Make Instagram Instagram Again'' crusade in 2022. Influencers, marketers, average users, and even social-media executives agree: Social media, as we once knew it, is dead. Social media to social mediaNo app better defines the changing nature of social media than Instagram. "I'm honestly just tired of social media," said 23-year-old Walid Malb, who works in the creator economy. Amanda Perelli is a senior creator economy reporter covering social media influencers, advertising and marketing trends for Insider.

Persons: Tati, everyone's, Bruening, Breuning, algorithmically, Kylie Jenner, Adam Mosseri, Instagram, Jeffrey Gerson, Sarah Frier, Influencers, Mosseri, Hannah Stowe, Andrea Casanova, Casanova, I'm, Walid Malb, —, Gerson, Nina Haines, Victoria Johnston, Johnston, Lia Haberman, Alpha, they're, Haberman, wouldn't, Amanda Perelli, Bradley Organizations: Bloomberg, Apple, Twitter, UCLA, American Influencer Council, Social, . Locations: Instagram, New York, Similarweb, Castro, Geneva

☆ Colleen Hoover is the hottest author in America. She also may be the most controversial
▼ + stars: | 2023-08-27 | by ( Aj Willingham | ) edition.cnn.com time to read: +13 min

“Colleen Hoover books always leave me speechless and in tears,” one TikTok reader said. However, Hoover’s work, she says, blurs that line with the addition of painful – and decidedly non-aspirational – narrative arcs. She pointed out what she saw as a pattern in Hoover’s books of women who endure disturbing behavior from their partners. Probably not.”Blake Lively and Justin Baldoni are set to star in the movie adaptation of Colleen Hoover's book "It Ends With Us." Hoover’s books are cloaked in bright, fashionable colors, and her author website offers boutique-style merchandise with flowers and calligraphy and inside jokes from her books.

Persons: doesn’t, Colleen Hoover, Hoover, ”, Blake Lively, Stephen King, It’s, “ Colleen Hoover, Lily Bloom, Atlas Corrigan, Ryle Kincaid, Lily, Ryle, –, influencer Whitney Atkinson, Atkinson, Colleen Hoover's, AJ Willingham, CNN Atkinson, ” Atkinson, “, ” Hoover, “ I’ve, Jenna Bush Hager, ” Amanda Diehl, Smart, “ I’m, Jennifer Prokop, ” Blake Lively, Justin Baldoni, Critics, ” Prokop, — that’s, problematically, Chick, ” Diehl, Diehl, that’s, it’s Organizations: CNN, New York Times, Trade, YouTube, ” CNN, “ Trade Locations: Texas

☆ How ‘Red, White & Royal Blue’ Reimagined a BookTok Sensation
▼ + stars: | 2023-08-11 | by ( Ashley Spencer | ) www.nytimes.com time to read: +1 min

On most Fridays, the Victoria & Albert Museum in London closes at 10 p.m. sharp. A cover of “Can’t Help Falling in Love” by the indie-pop singer Perfume Genius echoed through the sculpture hall, soundtracking their tender moment. The nocturnal scene was a scripted one from “Red, White & Royal Blue,” the film adaptation of the 2019 novel by Casey McQuiston. “It was just the three of us and our crew,” said López, who’s also the film’s co-writer. Neither is publicly out, and their secret love complicates things, especially for Henry.

Persons: Perfume, Casey McQuiston, Taylor Zakhar Perez, Nicholas Galitzine, Matthew López, ”, who’s, Alex Claremont, Diaz, Uma Thurman, Prince Henry, he’s, Zakhar Perez, Brit, Henry Organizations: Victoria & Albert Museum Locations: Victoria, London, South Kensington, U.S

☆ How a TikTok video turned into a 6-figure book contract for a first-time author
▼ + stars: | 2023-08-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. Katie Siegel didn't get onto TikTok thinking she'd get a book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said.

Persons: Katie Siegel, Charlotte Illes, Siegel, Katie Siegel didn't, she'd, TikTok, Shannon Plackis, Plackis, perusing, Vida Engstrand, Siegel's, BookTok, Barnes, Noble, Michelle Schusterman, that's, preneurs, I've, creatives Organizations: Kensington Books, The New York Times Locations: Kensington, The

☆ A TikTok creator made a video that went viral. A few months later, she had a 6-figure contract for a mystery book series.
▼ + stars: | 2023-08-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said. The two decided to work together on a proposal, and a few months later, Siegel had a six-figure, two-book contract with Kensington Books.

☆ Opinion | What’s the Story With Colleen Hoover?
▼ + stars: | 2023-07-06 | by ( Pamela Paul | ) www.nytimes.com time to read: +2 min

There are the novels the literary world acclaims and there are the novels people actually read. With rare exceptions, these books are written by women, for women. And for the past few years, these books have been written by Colleen Hoover. In 2022 alone, Hoover’s novels sold 14.3 million copies and in total, more than 24 million copies to date. As Hoover herself explained her popularity in an interview in The Times: “It’s not me.

Persons: Colson Whitehead, Margaret Atwood, James, Stephanie Meyer’s, Meyer, Anne Rice, Danielle Steel, Sidney Sheldon, Judith Krantz, Jackie Collins, Tom Clancy, Colleen Hoover, Hoover, ”, “ Organizations: The Times Locations: Ocean, Rice’s, TikTok

☆ TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.
▼ + stars: | 2023-07-01 | by ( Elizabeth A. Harris | Alexandra Alter | ) www.nytimes.com time to read: +1 min

Many of TikTok’s users — more than 150 million in the United States alone — are interested in books. In the past year, videos with the #BookTok hashtag have been viewed more than 91 billion times, up from nearly 60 billion views the year before, according to the company. Posts tagged #ColleenHoover have been viewed more than 4.2 billion times, and her books have sold more than 24 million copies. “To say it’s hugely important is an understatement at this point,” said Bess Braswell, a senior publishing director at Harlequin. According to the description, it would create an ecosystem where people could find, buy, read, review and discuss books.

Persons: — Colleen Hoover, Circana, “, ”, Bess Braswell, ByteDance Organizations: Harlequin, Press Locations: United States

☆ Tiktok parent company ByteDance wants to capitalize off the success of BookTok but authors worry it might ruin BookTok in the process
▼ + stars: | 2023-07-01 | by ( Katie Hawkinson | ) www.businessinsider.com time to read: +2 min

After the viral success of BookTok, TikTok's parent company has now launched 8th Note Publishing. Meanwhile, publishing professionals are skeptical that viral success alone could sustain sales. TikTok's parent company, ByteDance, has launched a new publishing company, worrying some authors who told the New York Times they're concerned the social media company will unfairly promote their own books. Furthermore, 8th Note Publishing has yet to offer authors competitive advances compared to traditional publishing companies, the Times reports. In response to these concerns, TikTok told the Times that 8th Note Publishing would operate separately from TikTok.

Persons: New York Times they're, BookTok, TikTok, Dustin Thao, ByteDance, Ella Fox, Cindy Hwang, Berkley Organizations: Publishing, New York Times, Times Locations: bibliophiles, TikTok

☆ TikTok and Candle Media strike deal to co-create content
▼ + stars: | 2023-06-20 | by ( ) www.reuters.com time to read: +1 min

June 20 (Reuters) - TikTok and Blackstone-backed Candle Media will co-create content and branded entertainment as part of a broad strategic partnership in the United States, the companies said on Tuesday. A key piece of the partnership will be Hello Sunshine, Reese Witherspoon's company that Candle acquired in 2021. TikTok, owned by China's ByteDance, will also allow advertisers purchase advertisements directly adjacent to Candle content and share that ad revenue as part of the tie-up. Candle Media was founded by former top Walt Disney (DIS.N) executives Kevin Mayer and Tom Staggs. Reporting by Jaspreet Singh in Bengaluru; Editing by Krishna Chandra EluriOur Standards: The Thomson Reuters Trust Principles.

Persons: Reese Witherspoon's, TikTok, HBO's, hashtag, China's ByteDance, Kevin Mayer, Tom Staggs, Jaspreet Singh, Krishna Chandra Organizations: Blackstone, Media, Walt Disney, Thomson Locations: United States, Bengaluru

☆ TikTok loves book 'tropes' and authors are feeling the pressure to use them as the platform becomes a powerful marketing tool
▼ + stars: | 2023-05-30 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

A common way to quickly discuss book plots on TikTok is through tropes, or specific themes that recur in many stories. The focus on tropes has to do with the short nature of videos on TikTok, creators told Insider. The success of tropes puts pressure on authors to try themFor authors, seeing these types of plots find success on the platform can be a double-edged sword. She decided to try writing a romance novel incorporating popular tropes like "enemies to lovers." Some creators worry the focus on tropes on TikTok may be limiting authors' visions.

☆ How TikTok is shaking up the entertainment business and changing power dynamics, according to dozens of authors, comedians, dancers, music-industry professionals, and more
▼ + stars: | 2023-05-29 | by ( Dan Whateley | Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

TikTok has become a de facto audition stage for musicians, dancers, comedians, and even authors. "TikTok has to find that balance with not pissing off the major labels," a music marketer told Insider. Launching a writing career via the app is real if an author can get enough attention on their videos, writers told Insider. Author Alex Aster used TikTok to post about her book idea and ultimately scored a publishing deal that ended up being worth $460,000. "That's the power of TikTok," she told Insider.

☆ The 18 best ways to make money by reading, from submitting book reviews for cash to narrating audiobooks
▼ + stars: | 2023-05-27 | by ( Zulie Rane | ) www.businessinsider.com time to read: +16 min

She always wanted to earn money from reading books, but said the best way to do that doesn't exist. Here are a few of the best ways to make money by reading books using social media. The good news is that BookTok is one of the best ways to make money by reading books. Post your book reviews on a publication like Books Are Our Superpower and make money by reading books that way. Until then, I hope this article helps you find the best ways to make money by reading books.

☆ 10 Things in Tech: Apple's upcoming 'Reality' headset, BookTok drives book sales, and more
▼ + stars: | 2023-05-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

AI startup cloud deals by Microsoft, Google, and Amazon are ringing "accounting alarm bells" across Silicon Valley over revenue "round-tripping." As Big Tech firms invest in AI startups in exchange for commitments to use their cloud services, some investors question whether those arrangements are artificially inflating cloud revenue growth. A former Apple marketing executive predicts the company's upcoming "Reality" headset risks being "one of the greatest tech flops of all time." How the BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. Read on to find out more about what you can use the AI app for.

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